Analysis of the Impact of Technological Changes on Traditional Business Model

Authors

  • Johan Ariel Humaira Fakultas Ekonomi dan Bisnis, Universitas Mahasaraswati (Denpasar), Indonesia

Keywords:

Digital Transformation, Traditional Business Models, Technological Change, Customer-Centricity, Organizational Agility

Abstract

This research investigates the impact of technological changes on traditional business models across various industries, focusing on how organizations adapt to digital disruption and leverage innovation for competitive advantage. Through a mixed-methods approach, including qualitative interviews, quantitative surveys, and case studies, the study identifies key themes such as enhanced agility, customer-centric strategies, and the importance of workforce development. Findings reveal that organizations embracing technology experience improved responsiveness and revenue diversification; however, challenges such as cultural resistance and long-term sustainability concerns persist. The research highlights the critical role of human factors in successful digital transformation, emphasizing that effective change management and employee engagement are essential. By comparing findings across sectors, the study underscores the necessity for tailored strategies that address industry-specific dynamics. Ultimately, this research contributes to a nuanced understanding of digital transformation, offering actionable insights for businesses aiming to navigate the complexities of the digital economy while ensuring long-term viability.

References

Amit, R., & Zott, C. (2017). Value drivers of e‐commerce business models. Creating Value: Winners in the New Business Environment, 13–43.

Ashima, R., Haleem, A., Bahl, S., Javaid, M., Mahla, S. K., & Singh, S. (2021). Automation and manufacturing of smart materials in Additive Manufacturing technologies using Internet of Things towards the adoption of Industry 4.0. Materials Today: Proceedings, 45, 5081–5088.

Bahrami, H., & Evans, S. (2014). Super-flexibility for knowledge enterprises: a toolkit for dynamic adaptation. Springer.

Barrett, M., Davidson, E., Prabhu, J., & Vargo, S. L. (2015). Service innovation in the digital age. MIS Quarterly, 39(1), 135–154.

Sihotang, J. (2019). Implementation of Gray Level Transformation Method for Sharping 2D Images. INFOKUM, 8(1, Desembe), 16-19.

Sihotang, J. (2020). Analysis of service satisfaction level using rough set algorithm. Infokum, 8(2, Juni), 55-56.

Sihotang, J. (2020). Analysis Of Shortest Path Determination By Utilizing Breadth First Search Algorithm. Jurnal Info Sains: Informatika dan Sains, 10(2), 1-5.

Sihotang, J., Panjaitan, E. S., & Yunis, R. (2020). Evaluation of Information Technology Governance by Using CobIT 5 Framework at Higher Education. Jurnal Mantik, 4(3), 2194-2203.

Blandford, A. E. (2013). Semi-structured qualitative studies. Interaction Design Foundation.

Cresswell, K., & Sheikh, A. (2013). Organizational issues in the implementation and adoption of health information technology innovations: an interpretative review. International Journal of Medical Informatics, 82(5), e73–e86.

Eisingerich, A. B., & Bell, S. J. (2007). Maintaining customer relationships in high credence services. Journal of Services Marketing, 21(4), 253–262.

ESCAP, U. N. (2021). Responding to the COVID-19 pandemic leaving no country behind.

Esmaeilian, B., Behdad, S., & Wang, B. (2016). The evolution and future of manufacturing: A review. Journal of Manufacturing Systems, 39, 79–100.

Fjeldstad, Ø. D., & Snow, C. C. (2018). Business models and organization design. Long Range Planning, 51(1), 32–39.

Green, M. H., Davies, P., & Ng, I. C. L. (2017). Two strands of servitization: A thematic analysis of traditional and customer co-created servitization and future research directions. International Journal of Production Economics, 192, 40–53.

Gutiérrez, R., Márquez, P., & Reficco, E. (2016). Configuration and development of alliance portfolios: A comparison of same-sector and cross-sector partnerships. Journal of Business Ethics, 135, 55–69.

Hansen, D. S. (2021). The Effects of Consumer Perceptions on Retailers’ Brick-and-Mortar and E-Commerce Sales Segments. Capella University.

Ishfaq, R., Davis‐Sramek, B., & Gibson, B. (2022). Digital supply chains in omnichannel retail: A conceptual framework. Journal of Business Logistics, 43(2), 169–188.

Jaakkola, E., & Alexander, M. (2014). The role of customer engagement behavior in value co-creation: A service system perspective. Journal of Service Research, 17(3), 247–261.

Amri, S., & Sihotang, J. (2023). Impact of Poverty Reduction Programs on Healthcare Access in Remote Ar-eas: Fostering

Community Development for Sustainable Health. Law and Economics, 17(3), 170-185.

Sihotang, J., Alesha, A., Batubara, J., Gorat, S. E., & Panjaitan, F. S. (2022). A hybrid approach for adaptive fuzzy network

partitioning and rule generation using rough set theory: Improving data-driven decision making through

accurate and interpretable rules. International Journal of Enterprise Modelling, 16(1), 12-22.

Sihotang, J. (2023). Optimization of Inventory Ordering Decision in Retail Business using Exponential Smoothing

Approach and Decision Support System. International Journal of Mechanical Computational and Manufacturing

Research, 12(2), 46-52.

Javaid, M., Haleem, A., Singh, R. P., & Suman, R. (2022). Enabling flexible manufacturing system (FMS) through the applications of industry 4.0 technologies. Internet of Things and Cyber-Physical Systems, 2, 49–62.

Kaivo-oja, J. R. L., & Lauraeus, I. T. (2018). The VUCA approach as a solution concept to corporate foresight challenges and global technological disruption. Foresight, 20(1), 27–49.

Milena, Z. R., Dainora, G., & Alin, S. (2008). Qualitative research methods: A comparison between focus-group and in-depth interview. Annals of the University of Oradea, Economic Science Series, 17(4), 1279–1283.

Moore, G. A. (2015). Zone to win: Organizing to compete in an age of disruption. Diversion Books.

Nardi, P. M. (2018). Doing survey research: A guide to quantitative methods. Routledge.

Parida, V., Sjödin, D., & Reim, W. (2019). Reviewing literature on digitalization, business model innovation, and sustainable industry: Past achievements and future promises. In Sustainability (Vol. 11, Issue 2, p. 391). MDPI.

Sihotang, J. (2023). Analysis Of the Differences in The Use of Zoom and Google Meet in Learning at Putra Abadi Langkat

University. Instal: Jurnal Komputer, 15(02), 474-479.

Vinsensia, D., Amri, S., Sihotang, J., & Sihotang, H. T. (2024). New Method for Identification and Response to Infectious

Disease Patterns Based on Comprehensive Health Service Data. MATRIK: Jurnal Manajemen, Teknik Informatika dan Rekayasa Komputer, 23(3), 581-590.

Sihotang, H. T., Riandari, F., & Sihotang, J. (2024). Graph-based Exploration for Mining and Optimization of Yields

(GEMOY Method). Jurnal Teknik Informatika CIT Medicom, 16(2), 70-81.

Singh, J., Nambisan, S., Bridge, R. G., & Brock, J. K.-U. (2021). One-voice strategy for customer engagement. Journal of Service Research, 24(1), 42–65.

Täuscher, K., & Laudien, S. M. (2018). Understanding platform business models: A mixed methods study of marketplaces. European Management Journal, 36(3), 319–329.

Tu, M. (2018). An exploratory study of Internet of Things (IoT) adoption intention in logistics and supply chain management: A mixed research approach. The International Journal of Logistics Management, 29(1), 131–151.

Sihotang, J., Amri, S., & Vinsensia, D. (2024). Exploring the intersection of HIV/AIDS knowledge and rapid testing attitudes

in higher education: A student perspective. Community Service and Applied Research, 1(1), 18-29.

Sihotang, J., & Manalu, A. (2024). Strategi Pengawasan Orang Tua dalam Mengelola Waktu Bermain Gadget Anak di Desa Pancurbatu. Jurnal Pengabdian Masyarakat Nauli, 2(2), 65-72.

Simbolon, R., Sihotang, W., & Sihotang, J. (2024). Tapping Ocean Potential: Strategies for integrating tidal and wave energy into national power grids. GEMOY: Green Energy Management and Optimization Yields, 1(1), 49-65.

Veile, J. W., Schmidt, M.-C., & Voigt, K.-I. (2022). Toward a new era of cooperation: How industrial digital platforms transform business models in Industry 4.0. Journal of Business Research, 143, 387–405.

Vivek, S. D., Beatty, S. E., Dalela, V., & Morgan, R. M. (2014). A generalized multidimensional scale for measuring customer engagement. Journal of Marketing Theory and Practice, 22(4), 401–420.

Wiles, R., Prosser, J., Bagnoli, A., Clark, A., Davies, K., Holland, S., & Renold, E. (2008). Visual ethics: Ethical issues in visual research.

Wirtz, B. W., Pistoia, A., Ullrich, S., & Göttel, V. (2016). Business models: Origin, development and future research perspectives. Long Range Planning, 49(1), 36–54.

Downloads

Published

2024-07-31

How to Cite

Humaira, J. A. (2024). Analysis of the Impact of Technological Changes on Traditional Business Model. Inspirasi & Strategi (INSPIRAT): Jurnal Kebijakan Publik & Bisnis, 15(1), 18–26. Retrieved from https://ejournal.isha.or.id/index.php/Inspirat/article/view/338